|

BABY BOOMER IN THE BLOGOSPHERE: Book Marketing in the 21st Century

I’m about to take a giant leap forward in the online world.

My friends and family will LOL about this, knowing that I have only very recently got a smart phone and I don’t even have email on it. Queen of the Baby Steps, that’s me.

When it comes to Muskoka’s Main Street, though, I paid close attention to what the Writers’ Union of Canada’s recent webinar advised about the opportunities in the land of the Internet. Of course I have a website. I even have a blog – not bad for a baby-boomer! What I want to do next is to extend my reach a bit, and use the Internet to make the book as interesting and as visible as possible.

My friend Lynn is my technical guru and hand-holder in this process. She builds websites that are “smooth, elegant, bright and beautiful” – what more could anyone want? I already love the new look she’s put together for me. Stay tuned for the launch of the revamped look!

Beyond the flash will be lots of substance, including:

  • An interactive map of the Muskoka Road,
  • ‘Share’ buttons for Facebook and Twitter users, although I am not a big Facebook user myself and I do not tweet,
  • A ‘pinnable’ book cover icon for Pinterest users. 

But wait, there’s more! I will create a Facebook page for the book, beef up my LinkedIn information, and research book bloggers to see if it makes sense to approach any of them.

And you thought all a writer had to do was write.

|

BABY-BOOMER IN THE BLOGOSPHERE PART 3: Why Writers Should Blog

I’ve always admired columnists. You know – the writers of newspaper and magazine columns whose job it is to write reflective and informative pieces on current events or current social issues. People like Joseph Mitchell, a features writer for The New Yorker for 58 years. Or Joe McClelland, reporter and columnist for The London Free Press for 27 years. Or Anna Quindlen, Pulitzer Prize-winning columnist for The New York Times. Treat yourself: look them up and read their work. Here’s what you will find:

  • A theme. Each piece has a purpose and makes a point. It’s not a string of random thoughts.
  • Tight structure. Their articles have a beginning, a middle and an end. Paragraphs link to each other like pearls in a necklace.
  • Luminous, vivid prose. I can pick up any article by any of these columnists and find delicious phrasing that takes me right into the story. 

A good blog post is like a good column. It has all the above attributes. And I think writing a regular blog is fantastic practice for any writer. You can write to a deadline. You try for tight, purposeful prose that has a point to it. You work hard for words that sparkle.

And like a column, your blog has to have relevance to your readers, or they’ll skip over to something else that does. 

If your blog gives good prose and good value, you can build a following, work with your readers to develop an idea, even post excerpts of your book to get feedback before publication.

But above all, you can hone your skills as a writer. It’s not easy to write a good blog post – one that has the attributes of a Mitchell or McClelland or Quindlen piece.

But with this practice, I’ll get better.

BABY-BOOMER IN THE BLOGOSPHERE PART 2: In Praise of Deep Thinking

Did you know there’s now evidence that our brains are being physically changed by the Internet? Not because of exposure to radiation from computers, but because of the radically different way we take in information on the Net. I recently learned about this, and I’m a bit freaked out about it.

Before the era of the search engine, when we looked up information primarily in printed books, our brains functioned in such a way that we could concentrate deeply on a topic, sometimes for a considerable length of time.

Now, if you want to know something, you Google it and in about two seconds you have hundreds of sites to choose from. Click on a site, scan it, surf away, scan the next, link to a newspaper article, scan it, click on a video that shows you how. All while responding to tweets and noting the pop-up that says you have three emails.

This rapid-fire stream of information blips requires a different kind of processing by our brains. And according to the research, our brains are physically changing to adapt to this need. Also according to research, the more you get your information this way, the less able you are to concentrate, the more distracted and distractable you are and the more you have problems with short-term memory.

One of my favourite bloggers is Zoom of Knitnut.net. Politically savvy, creative and influential, hers is one of my “go to” sites for what’s new and important in Ottawa. Her post of August 23 first alerted me to this issue. Titled, “I Still Love the Internet Even if It’s Making Me Stupid,” Zoom laments the loss of her short-term memory (she can’t remember from the bottom of the screen to the top what she wanted to Google) and the ability to concentrate (“what sinks in sinks in, if I miss something it doesn’t matter.”) She attributes this to what she cheerfully describes as her “heavy-duty, addicted” use of the Internet.

Because Zoom always provides excellent background references, she links to an in-depth article by Nicholas Carr in Atlantic Monthly magazine. I read the article and got worried. I read the comments on the article and got scared. Some people said, “This is too long” and said they stopped reading. Some responded with inane comments that had nothing to do with the article. From what I could figure out from the hints given by the commentors, they were all made by people 20-30 years old. The ones who may also be “heavy-duty, addicted” Internet users.

I, on the other hand, love in-depth research. I revere deep thinking. Time to contemplate keeps me grounded. Flashing blips agitate me; I have to close my eyes to TV shows that bombard my eyes with pulsing images. Even too many icons on my desktop bother me. Fifteen tabs open on Firefox, like Zoom does regularly? I can’t do it. I even turn off email notifications when I’m writing.

So I worry about the 20-30 year olds. This age group wants their information fast, in blips, or they’ll surf away. I’m already at 500 words here – is anybody still with me?

I can write short paragraphs, bullet points, one topic per post. I can master the art of the 300 word essay. But I would also like to include the occasional lengthy post, or a big fat paragraph, even if it looks like a giant cement block on the page. I might like to provide links to long articles that I think give some additional insight.

We still have the ability to think deeply. Let’s use it… before we lose it.

BABY BOOMER IN THE BLOGOSPHERE

I promised to say something about this new-to-me experience of blogging. Well, as someone who is a card-carrying female Canadian baby boomer, I can tell you: the blogosphere is not my world. In fact, according to Technorati’s 2009 report “State of the Blogosphere,” most bloggers are between the ages of 18-44, American, and male.

I do have a website – who doesn’t these days? – but I certainly don’t Twitter, although my blogger friends tell me I might consider doing that, since that’s one way for people to find my blog.

I do have a Facebook account, but I hardly ever use it. I set it up years ago when my kids were in their early teens so I could stealth them. They of course forgot they had made me their “friend” because I never posted anything on their walls; I snooped silently on their postings and when concerned, had to be very creative about how I approached them with what I’d learned on FB.

I am, after all, a member of the generation that started all this technology stuff. So it wasn’t a huge stretch to come up with the idea of writing this blog. I was chatting with my son, “Corporate Guy” (a recent Business Marketing grad) about how businesses have really started to expand into social networking. A website is no longer sufficient – businesses worldwide are now using all manner of blogs, tweets and walls to reach their increasingly Internet-dependent customers. Those “Generation Ys” are now getting jobs and buying stuff! And so I thought, hey, I could write a blog about writing my book!

Are Gen Y’s interested in blogs about historical adventure books? Would they at least tell their Boomer parents about the blog so they can subscribe? I guess we’ll find out!

Muskoka Books and I plan to link the blog to several Muskoka area and history-based sites, helping it to do what it needs to do. Which is: bring people to the site so they can watch a writer in the act of getting from idea to published book.

Yikes. Sounds suspiciously like the stealthing I used to do on Facebook.