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BABY BOOMER IN THE BLOGOSPHERE: Book Marketing in the 21st Century

ByLee Ann

I’m about to take a giant leap forward in the online world.

My friends and family will LOL about this, knowing that I have only very recently got a smart phone and I don’t even have email on it. Queen of the Baby Steps, that’s me.

When it comes to Muskoka’s Main Street, though, I paid close attention to what the Writers’ Union of Canada’s recent webinar advised about the opportunities in the land of the Internet. Of course I have a website. I even have a blog – not bad for a baby-boomer! What I want to do next is to extend my reach a bit, and use the Internet to make the book as interesting and as visible as possible.

My friend Lynn is my technical guru and hand-holder in this process. She builds websites that are “smooth, elegant, bright and beautiful” – what more could anyone want? I already love the new look she’s put together for me. Stay tuned for the launch of the revamped look!

Beyond the flash will be lots of substance, including:

  • An interactive map of the Muskoka Road,
  • ‘Share’ buttons for Facebook and Twitter users, although I am not a big Facebook user myself and I do not tweet,
  • A ‘pinnable’ book cover icon for Pinterest users. 

But wait, there’s more! I will create a Facebook page for the book, beef up my LinkedIn information, and research book bloggers to see if it makes sense to approach any of them.

And you thought all a writer had to do was write.

BOOK MARKETING, Part 1: WRITERS AS PUBLICISTS

ByLee Ann

Muskoka’s Main Street is expected to hit the market in late spring of this year. Although I’m still busy editing the manuscript, it’s not too early to start thinking about how I will help the book find its readers.

Books do not find their way into the hands of readers on their own, or by magic, or just through the efforts of publishers and bookstores. Writers must be very active in promoting their books. This goes for all writers, self-published or not. And the book market is a complex world these days, traditional and electronic, filled with as many opportunities as you can create for yourself.  

I recently attended my first ever webinar – a seminar presented over the web – run by the Writers Union of Canada. Called “How to Be Your Own Publicist,” it offered ideas both traditional and electronic, and spurred my thinking about what would suit my book, my potential readers and my personality.

The big question is: who are my readers? I’ve already done some thinking about that. “Are You My Reader?”

Second question: Where can I find my readers? At the bookstore, yes, and I will certainly help my publisher’s efforts by approaching  bookstores, particularly those in the Ottawa area that are known to support local authors. Bookstores are not the only place to sell books, though. For me there’s also:

  • Writers’ festivals in Muskoka, Parry Sound, Nipissing and Ottawa
  • Book clubs, both physical and virtual
  • Historical societies and libraries, and even
  • Magazines, where I can write articles related to the topics and themes of the book.

Publishers don’t usually do book launches any more; instead of one big splash they tend to organize several smaller events and readings. I expect to participate in many of these, and to host some of my own in Ottawa and Muskoka.

Over the next couple of months, my publisher and I will come up with a promotion plan for Main Street. Meanwhile, I’m looking into the online world for other opportunities to spread the news about this exciting new book! More on that next time.

The Substantive Edit OR How I Learned to Write an Em Dash

ByLee Ann

I have a great respect for editors. They not only provide a fresh set of eyes on a manuscript, they provide a skilled set of eyes. An editor ferrets out inconsistencies in everything from style to punctuation; highlights places where clarity is lacking and confusion reigns; and just generally cleans up all manner of grammatical and narrative messes.

Muskoka Books’s Senior Editor Dominic edited Muskoka’s Main Street with a light touch. Mind you, this is a manuscript that has already had the scrutiny of five other people, two of them historians, two of them accomplished writers.

Even so, Dominic marked every page with corrections or suggested changes. For the most part, these had to do with punctuation or grammar, but he also pointed out places where I need to rewrite for clarity. All of his comments were helpful and will put the final polish to my words.

One thing for sure: I need to learn how to make an “em dash” properly in MS Word. I use em dashes a lot, and Dominic had to reformat every one. Did you know that there are three kinds of dashes? An em dash – a long dash – is used for an emphatic, explanatory or abrupt break in a sentence, like I used in this one. An “en dash” – short dash – is used to join inclusive numbers, like in all my chapter headings. “Chapter 1: The Road to Nowhere (1853-1859).” A hyphen (really short dash) is used in countless situations including compound words (snow-capped) but not – as I have learned because Dominic corrected me repeatedly in the manuscript – for compass points consisting of only two points (northwest).

Apologies to Dominic; I’m sure he’s been cursing me.

NO SUCH THING AS TOO MANY PHOTOS

ByLee Ann

My book designer has provided more historical photos for me to consider. Over two dozen of them – many are fabulous shots of the Muskoka Road, the villages that grew up along it, and the trains and steamboats that competed with it.

I am rich with photos! And drowning in detail once again as I struggle to keep track of which ones I want, which ones get replaced, and where they all go. There are captions to write or re-write, sources to cite, new permissions to obtain.

I did have fun suggesting which photos I thought should be used for the beginning of each chapter. This gave me the pleasure of looking at my favourite shots again.

LIFE AFTER MANUSCRIPT SUBMISSION

ByLee Ann

I submitted the manuscript about a week ago (did you hear the cosmic boom?) Yes, it felt great! Yes, I feel lighter, more relaxed, able to lift my head above my computer screen and remember what else is happening in my life.

Submitted manuscript: 144 pages

Geoff and I promptly went on a little getaway, then came back and did some fun home improvement projects. Nothing like new paint and light fixtures to generate fresh energy!

Gary (my master map-maker and book designer) kept busy in the meantime, as did my publisher. We now have a production schedule that will put the book in the hands of readers by about the end of May. That means:

  • By March 20, the final manuscript, all illustrations and cover material need to be in the book designer’s hands.
  • By April 30, the book goes to the printer.

Between now and March 20, lots happens:

  1. Substantive Edit. In this process the editor reviews the structure and content of the manuscript and suggests reorganization or changes to clarify the text.
  2. Introduction and cover ‘blurbs’. These are endorsements of the book by people who have knowledge of the area, topic, or are writers of similar kinds of books.
  3. About the Writer, About This Book. These are short blurbs for the cover, and used in press releases.
  4. Author Photos. (Two of them.)
  5. Final decisions on illustrations. I’ve submitted over 90 photos and maps (not counting the custom maps). Both my book designer and my publisher have ideas for others that should be included.
  6. Copy Edit. This is a detailed, line by line review for grammar, spelling, punctuation and other mechanics of style, plus consistency of language usage and of facts.

All of these are collaborative efforts between me, the publisher and book designer. Some of this work has already started, like changes to photos and maps, and preliminary book design. 

When all is final, I will see a “proof” of the book before it goes to print.

Meanwhile, we also start marketing. And did I mention the interactive website? Stay tuned – there’s more than new paint and light fixtures going on around here!

MUSKOKA’S MAIN STREET: The Subtitle

ByLee Ann

Subtitles for non-fiction books generally follow a formula: Title (usually in the form of a clever phrase or ‘hook’), then a colon, then the Subtitle (which usually explains what the book is about.) Here are two examples:

  • Retail Nation: Department Stores and the Making of Modern Canada by Donica Belisle, and
  • Boys and Girls in No Man’s Land: English Canadian Children and the First World War by Susan R. Fisher

It takes some time and effort to find a title that really nails the essence of a book and also helps it appeal to as wide a readership as possible. My very first draft of this was Muskoka’s Main Street: The Muskoka Colonization Road. Although we were both happy  with the title, my publisher and I wanted to expand the subtitle to include several key elements about the road, and also to draw in readers beyond the boundaries of Muskoka. So the subtitle evolved to “150 Years of Life Along an Ontario Colonization Road.”

I still wasn’t sure it captured enough essential elements of the book. So I turned to my trusted writers, Lynn and Jen, and we conducted a brainstorm session via email. (My facilitator friends will be interested to know this process worked fine, although without the same energy level as a live brainstorming session.)

The measure of a successful brainstorm is not the quality but the quantity of the ideas. No idea is “bad”‘; they all contribute to getting to a solution. Every suggestion sparks something else.

I started the ball rolling with several options, they responded with new suggestions, with combining some options, and suggesting elements they felt were essential, like including the phrase “Muskoka Colonization Road.” Over the course of two days, we played with about 20 different options, variations and permutations, until one emerged that met the criteria and satisfied all of us.

You may or may not agree with the final choice – and it may change again before final printing – but here is a peek at some of the ideas we went through to decide on a subtitle.

  • Courage and Adventure on the Muskoka Colonization Road
  • Free Land and  Heartache on the Muskoka Colonization Road
  • Personalities and Perils on the Muskoka Colonization Road
  • The Story of the Muskoka Colonization Road
  • Stories of Courage and Adventure on the Muskoka Colonization Road
  • An Ontario Colonization Roads Success Story
  • How a Pioneer Road Carved the Canadian Shield and Opened Up Ontario’s Cottage Country
  • 150 Years of History and Adventure on the Muskoka Colonization Road
  • The Surveyors, Settlers and Entrepreneurs Who Built the Muskoka Colonization Road
  • The Surveyors, Settlers and Entrepreneurs Who Carved a Road Through the Canadian Shield
  • The Surveyors, Settlers and Entrepreneurs Who Carved a Community in the Canadian Shield
  • The Surveyors, Settlers and Entrepreneurs Who Opened Up  Ontario’s Cottage Country
  • The Adventure Story of One Ontario Colonization Road
  • What it Took To Open up Ontario One Colonization Road at a Time

See how the process works? And how we built on ideas? And all the elements we were trying to include?

The final choice is this: Muskoka’s Main Street: 150 Years of Courage and Adventure Along the Muskoka Colonization Road. It captures the history, the name of the road and two key human elements – courage and adventure – at the heart of the book.

 What do you think?